Instacart IPO Roadshow Video. Designed to translate a complex business story into a human-centered narrative.

A core pillar of the content was giving investors direct access to Instacart leadership — on camera, candid, and credible.

• Fidji Simo (CEO) — Set the strategic vision and company mission. Her segment anchored the entire narrative.

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• Max Mullen (Co-Founder) — Brought founding-story credibility and long-term vision.

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• Nick Giovanni (CFO) — Delivered the financial story with precision and confidence

We also brought in outside voices to validate the proposition: Elliott Stone (GM & Co-Owner, Mollie Stone's Markets) represented the retail partner perspective, and Graham Goeppert (VP of Digital Commerce & Media, Poppi) spoke to Instacart's CPG advertising impact.

From brief to delivery, we maintained a tight creative loop - strategy informing script, script driving production, production feeding post. Our internal creative team defined the goals, audience, and visual approach, while Glass & Marker executed the vision on-set through post-delivery.

Times Square IPO Day Launch Assets